The Brief
Synetix Solutions were looking to increase their professional online presence and increase their leads online and challenged Eclipse Creative to do this.
The Answer
We rebranded and rebuilt their website to make it more search engine friendly and provide a better user experience. We used a content management system to allow Synetix Solutions to edit content on an ongoing basis to include new products, services, promotions and vendors on the site.
To increase traffic and generate more sales we provided them with access to our email marketing solution ECM, allowing them to easily create, send and analyse email newsletters.
Finally we used our e-banner platform to overlay outbound emails with specific messaging closely targeted by either sender or recipient, is used to increase brand messages and vendor promotions on daily emails. Key highlights from the rebranding:
- The website now achieves a Page Rank of ‘two’ and receives over 60% of all traffic via Google.
- 15% of website traffic comes from their Email Newsletters which receive an average open rate of 23.67% and click through rate of 15.4%.
- The daily branded emails, via e-banner, have produced an average CTR of 4.4%.
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Client Testimonial
Eclipse have been phenomenal in helping us take our online presence to the next level. They updated our branding and generated a website, including copy, that really helped us achieve a stronger professional presence. Their ongoing advice and support on Social Media and ways to get the most from our Email Marketing has been above and beyond, and has so far proved invaluable – Rick Gray, Sales Director at Synetix Solutions